BetterMynd
BetterMynd is an online mental health platform for college students, and for over a year, I’ve been shaping its digital presence—figuring out what resonates, what drives engagement, and how to connect with students in an authentic way.
BetterMynd
BetterMynd is an online mental health platform for college students, and for over a year, I’ve been shaping its digital presence—figuring out what resonates, what drives engagement, and how to connect with students in an authentic way.
BetterMynd
BetterMynd is an online mental health platform for college students, and for over a year, I’ve been shaping its digital presence—figuring out what resonates, what drives engagement, and how to connect with students in an authentic way.
BetterMynd
BetterMynd is an online mental health platform for college students, and for over a year, I’ve been shaping its digital presence—figuring out what resonates, what drives engagement, and how to connect with students in an authentic way.
BetterMynd
BetterMynd is an online therapy platform for college students, and for over a year, I’ve been shaping its digital presence—figuring out what resonates, what drives engagement, and how to connect with students in an authentic way.
My Role :
Designer
Marketing Coordinator
Project Manager
Skills Used
Social Media: Developed content and managed all social media posts.
Marketing: Worked closely with cross-functional teams to deliver materials that align with requests and needs.
Design: Created and sourced all visuals for social media and branded marketing materials for each respective campus.
How do we create content that actually resonates with students?
How can social media feel less like marketing and more like a resource?
What kind of visual design and messaging makes students actually stop and engage?
Strategy + Approach (What and How )
Content strategy: I experiment with different types of posts (artist collaborations, testimonials, tips, well-being workshops) to gauge what resonates most with students. I also conduct mini competitive audits to identify strategies from others that could inspire improvements in our approach.
Design: BetterMynd's social media has evolved away from rigid branding to a more holistic, flexible approach. Understanding our student audience, we now feature a mix of multimedia posts that reflect their diverse interests and real-life moments, boosting visual interest and engagement.
Engagement: At the heart of it all is UX content design. The goal is to connect with our audience by creating content that resonates, supports mental health wellness, and encourages interaction
Strategy + Approach
(What and How )
Content strategy: I experiment with different types of posts (artist collaborations, testimonials, tips, well-being workshops) to gauge what resonates most with students. I also conduct mini competitive audits to identify strategies from others that could inspire improvements in our approach.
Design: BetterMynd's social media has evolved away from rigid branding to a more holistic, flexible approach. Understanding our student audience, we now feature a mix of multimedia posts that reflect their diverse interests and real-life moments, boosting visual interest and engagement.
Engagement: At the heart of it all is UX content design. The goal is to connect with our audience by creating content that resonates, supports mental health wellness, and encourages interaction
Strategy + Approach
(What and How )
Content strategy: I experiment with different types of posts (artist collaborations, testimonials, tips, well-being workshops) to gauge what resonates most with students. I also conduct mini competitive audits to identify strategies from others that could inspire improvements in our approach.
Design: BetterMynd's social media has evolved away from rigid branding to a more holistic, flexible approach. Understanding our student audience, we now feature a mix of multimedia posts that reflect their diverse interests and real-life moments, boosting visual interest and engagement.
Engagement: At the heart of it all is UX content design. The goal is to connect with our audience by creating content that resonates, supports mental health wellness, and encourages interaction
Strategy + Approach
(What and How )
Content strategy: I experiment with different types of posts (artist collaborations, testimonials, tips, well-being workshops) to gauge what resonates most with students. I also conduct mini competitive audits to identify strategies from others that could inspire improvements in our approach.
Design: BetterMynd's social media has evolved away from rigid branding to a more holistic, flexible approach. Understanding our student audience, we now feature a mix of multimedia posts that reflect their diverse interests and real-life moments, boosting visual interest and engagement.
Engagement: At the heart of it all is UX content design. The goal is to connect with our audience by creating content that resonates, supports mental health wellness, and encourages interaction
Strategy + Approach
(What and How )
Content strategy: I experiment with different types of posts (artist collaborations, testimonials, tips, well-being workshops) to gauge what resonates most with students. I also conduct mini competitive audits to identify strategies from others that could inspire improvements in our approach.
Design: BetterMynd's social media has evolved away from rigid branding to a more holistic, flexible approach. Understanding our student audience, we now feature a mix of multimedia posts that reflect their diverse interests and real-life moments, boosting visual interest and engagement.
Engagement: At the heart of it all is UX content design. The goal is to connect with our audience by creating content that resonates, supports mental health wellness, and encourages interaction
Impact + Reflections
Digital Engagement & UX: Working on BetterMynd's social media has deepened my understanding of how UX design applies to content creation. I've learned that true engagement comes from crafting content that speaks directly to users' needs and emotions, making them feel understood and supported. The key is balancing informative, actionable content with relatable, human-centered visuals.
Digital Engagement & UX: Working on BetterMynd's social media has deepened my understanding of how UX design applies to content creation. I've learned that true engagement comes from crafting content that speaks directly to users' needs and emotions, making them feel understood and supported. The key is balancing informative, actionable content with relatable, human-centered visuals.
Digital Engagement & UX: Working on BetterMynd's social media has deepened my understanding of how UX design applies to content creation. I've learned that true engagement comes from crafting content that speaks directly to users' needs and emotions, making them feel understood and supported. The key is balancing informative, actionable content with relatable, human-centered visuals.
Digital Engagement & UX: Working on BetterMynd's social media has deepened my understanding of how UX design applies to content creation. I've learned that true engagement comes from crafting content that speaks directly to users' needs and emotions, making them feel understood and supported. The key is balancing informative, actionable content with relatable, human-centered visuals.
Digital Engagement & UX: Working on BetterMynd's social media has deepened my understanding of how UX design applies to content creation. I've learned that true engagement comes from crafting content that speaks directly to users' needs and emotions, making them feel understood and supported. The key is balancing informative, actionable content with relatable, human-centered visuals.
Successes: So far, we’ve seen an uptick in engagement, especially through collaborations with artists and well-being-focused content. We've also noticed that multimedia posts, like short video clips and graphics, tend to drive more interaction compared to static images alone. The shift away from rigid branding has allowed us to create a more inclusive and dynamic feed that resonates with students.
Successes: So far, we’ve seen an uptick in engagement, especially through collaborations with artists and well-being-focused content. We've also noticed that multimedia posts, like short video clips and graphics, tend to drive more interaction compared to static images alone. The shift away from rigid branding has allowed us to create a more inclusive and dynamic feed that resonates with students.
Successes: So far, we’ve seen an uptick in engagement, especially through collaborations with artists and well-being-focused content. We've also noticed that multimedia posts, like short video clips and graphics, tend to drive more interaction compared to static images alone. The shift away from rigid branding has allowed us to create a more inclusive and dynamic feed that resonates with students.
Successes: So far, we’ve seen an uptick in engagement, especially through collaborations with artists and well-being-focused content. We've also noticed that multimedia posts, like short video clips and graphics, tend to drive more interaction compared to static images alone. The shift away from rigid branding has allowed us to create a more inclusive and dynamic feed that resonates with students.
Successes: So far, we’ve seen an uptick in engagement, especially through collaborations with artists and well-being-focused content. We've also noticed that multimedia posts, like short video clips and graphics, tend to drive more interaction compared to static images alone. The shift away from rigid branding has allowed us to create a more inclusive and dynamic feed that resonates with students.
What’s Next: Moving forward, I want to refine our content strategy by incorporating more personalized student experiences, whether through testimonials or
user-generated content. I also plan to continue posting featured artists and outside collaborators to connect
and interest students.
What’s Next: Moving forward, I want to refine our content strategy by incorporating more personalized student experiences, whether
through testimonials or
user-generated content. I also plan to continue posting featured artists and outside collaborators to connect
and interest students.
What’s Next: Moving forward, I want to refine our content strategy by incorporating more personalized student experiences, whether
through testimonials or
user-generated content. I also plan to continue posting featured artists and outside collaborators to connect
and interest students.
What’s Next: Moving forward, I want to refine our content strategy by incorporating more personalized student experiences, whether
through testimonials or
user-generated content. I also plan to continue posting featured artists and outside collaborators to connect
and interest students.
What’s Next: Moving forward, I want to refine our content strategy by incorporating more personalized student experiences, whether through testimonials or
user-generated content. I also plan to continue posting featured artists and outside collaborators to connect
and interest students.
